Enhance the profile. Fill out the key function. Increase company value.
“It’s not what you say, it’s the way you say it”. A CEO must find the adequate words in any situation. He has to fill out his key function.
CEO & TOP MANAGEMENT ARE OBSERVED BY THE PUBLIC MORE THAN EVER BEFORE
The job profile of a CEO and top management has become ever more demanding. They must not only meet the requirements of the shareholders or the customers today. In times of a global networked information society, the stakeholders of an organization form their opinions about the companies and their brands increasingly by looking at the leadership – supported by a growing number of media and communication tools which provide global transparency in real time.
Being a chief representative of a company, a CEO and the top management triggers per se a signal effect. If you succeed in fulfilling your key function in communication, you can significantly strengthen the image of the company internally and externally. This includes clearly presenting your strategy internally, its added value for the business and the concrete effects on the various areas of work. Externally, you should communicate the key topics in a comprehensible manner and live by the values of the company. On the contrary, a sloppy message or gesture can quickly destroy valuable reputation. It is necessary that you know these perceptual effects and reflect your actions regularly.
Selection of suitable communication channels for CEO and management
Development of a personalization strategy in coordination with CEO and management
Theme setting in coordination with the customer
Support for conference presentations and monitoring of interviews
Support in social media communication
Use your "signal effect" to achieve a reputational contribution for the company and reflect your actions regularly!